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BLADE RUNNER 2049
Project type
Poster
Date
2023
Location
New York
This is a poster inspired by “Blade Runner 2049,” a movie that raises important questions about the nature of identity, humanity, and the impact of technology on our lives. Through its use of compelling characters, stunning visuals, and thought-provoking themes, the film offers a powerful commentary on contemporary society and the dangers of unchecked power. In “Blade Runner 2049,” Ana de Armas plays Joi, a customizable AI hologram that people can purchase as a live-in romantic partner. Most of the customers who buy their own Joi AI treat them like an object, but K, played by Ryan Gosling, treats his Joi like a real person and attempts to share true romantic feelings with her. Of course, since she’s programmed to love him, he does question just how real the relationship is. Still, K does everything he can to make Joi feel as human as possible.

